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Learn the ins and outs of making product placement and brand integration partnerships work.

This course includes:
  • Full-Length Training Videos
  • Animated Videos
  • Infographics
  • Educational Material
  • Transcripts
  • Quizzes & Exams
  • eBook Guides
  • Course Certification
  • Case Studies
  • Mp3 Downloads
  • Unlock additional classes
  • And Even More! 


1. The Differences Between Advertising, PR and Entertainment Marketing
5. Should The Business Behind Product Placement Be Kept Secret
9. Ten Reasons For Product Placement

13. Three Steps To Not Miss
For Product Placement

17. Get Consumers To
Remember Your Brand

2. History of Product Placement And How Productions Can Become Better Brand Partners
6. Four Reasons Why Productions Use Product Placement
10. How To Make Affordable Product Placement Magic Happen On Screen
14. How MuchDoes
Product Placement Cost

18. TV Pilots And Brand Partnerships TV Pilots And
Brand Partnerships

21. Using Product Placement In Content For Baby Boomers

3. Realities of Paid Placement TodayRealities of Paid Placement Today
7. Four Common Product Placement Myths
11. Top Ten Decision Makers On Set Who Need To Know Your Brand

15. Six Ways Brands Can Use
Scary Content To Build Consumer Engagement

19. Marketing to the Beat of Music Video Product Placement 

22. Bonus Case Studies, Infographics and eBooks

4. Why Product Placement Provides An Advertising Solution To TV Clutter
8. Entertainment Marketing Is A Long Game
12. Seven Steps To Create A Product Placement Program

16. Nine Reasons Why Programmatic Advertising Doesn't Work For Product Placement

20. Nine Steps To
Get Your Brand On
A Talk Show


Must-Have Celebrity Brand Marketing Course

  • How Hollywood Celebrities Are Used For Global Endorsements
  • Twelve Steps To Working With A Celebrity
  • Creating Your Celebrity Endorsement Strategy
  • The Secrets To Successful Celebrity Events
  • Eight Steps To Inviting A Celebrity To Your Event And Saving Money
  • How To Get Your Brand In Celebrity Swag Bags
  • Seven Steps To A Celebrity Social Media Campaign
  • Fifteen Steps For Celebrity Influencer Buy In
  • Plus Get Certified!

Essential Social Media Influencer Marketing Course

  • The Importance of Social Media Influencers And Their Impact On A Brand
  • How To Launch An Influencer Marketing Campaign That Works
  • A Six Step Guide For Brands To Work With Social Influencers
  • How to Secure The Right Social Influencer For Your Brand
  • How Social Influencers Make Money
  • The Risks And Costs Of Social Influencer Marketing
  • Do You Want To Hire A Celebrity Or A Celebrity Influencer?
  • Three Reasons Micro Influencer Get Better Engagement
  • Repurposing Content From Social Influencer Campaigns
  • How Influencers Buy Fake Followers And Why Brands Should Care
  • Finding Out If Your Influencer Has Fake Followers
  • An Eight Step Guide On How Much To Spend On Social Influencer Marketing
  • Bonus Social Media Influencer Marketing Materials
  • Plus Get Certified!

Marketer’s Content Playbook All Access Pass

  • Branding In The New Now Panel
  • MCP Speaker Panel
  • Creating Your Own Content
      70 Presentations

      34 Q&A Sessionss
  • Partnering Your Brand With Pop Culture
      21 Presentations

      12 Q&A Sessions
  • Advertising Your Content
      15 Presentations

      10 Q&A Sessions

Frequently Asked Questions

The Importance Of This Class Series

Being featured in movies and on TV can bring a brand great exposure—Reeses Pieces saw a 65% sales increase in the two weeks following the release of ET. Product Placement can be a subtle way for brands to target audiences, build awareness, increase engagement, and create trust. Get ready to take your brand to the big screen!

Who This Class If For

This Product Placement + Brand Integration course is tailored for brand owners, marketers as well as their agencies, and students on the marketing pathway.

What You Will Learn

When you enroll in our Advanced Product Placement and Brand Integration Marketing School, you will learn about legal procedures, viewership tracking, and get access to additional e-Books and case studies that will further your learning. Additionally, you will know how to foster partnerships with music videos and TV shows. This course will make it easy for you to avoid common marketing mistakes that will waste your time and money, and affect the overall success of your campaigns. Enroll now to learn the best marketing practices that CEO, Stacy Jones, has acquired from being in the entertainment industry for more than 25 years.

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