Event: Making Production + Brand Partnerships Work

Partnering with Hollywood Content

THURSDAY
2:15-3:30PM WORKSHOP
Haas Center, Room 172-173

MAKING PRODUCTION + BRAND PARTNERSHIPS WORK

A workshop for both brand managers and content producers

Led by Stacy Jones: Founder and CEO of Hollywood Branded

  • Why productions and brands benefit from working together
  • The types of production content brands want to partner with
  • The differences between Product Placement and Brand Integration
    • Trade partnerships that bring value
    • Fee driven partnerships & what to expect
    • The power of leveraging promotional partnerships
  • Typical hurdles to overcome
  • How to make your brand or production of higher interest as a partner option
  • Breakout session on how to apply this knowledge to your brand or production
  • It’s a wrap: Helping the partnership come to life

THURSDAY
3:45-5:00PM PANEL DISCUSSION
Haas Center, Room 172-173

BEHIND THE SCENES OF PRODUCTION + BRAND PARTNERSHIPS

  • Alma Bogdan-Turner: Founder of ÜberPRomo, Film Producer
  • Courtney Jackson: Senior Integrations Producer of Steve Harvey's talk show "STEVE"
  • Daniela Polk: Producer, Marketing Consultant at Chapo, LLC.
  • Michael Mihail: Director and Executive Producer of Guerilla Hollywood
  • Mimi Slavin: Head of Mktg Greenfence Consumer, Former Head of Global Mktg Partnerships at DreamWorks Animation

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    STACY JONES, Founder & CEO, Hollywood Branded: Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer marketing, branded content and product placement agency established in 2007. Stacy has over twenty-three years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club, Pilot Pen and Ralph Lauren. Acknowledged as an expert in the field, she has appeared on the BBC, CNN and MSNBC; spoken at conferences around the globe; and been featured in Forbes, The Wall Street Journal, Advertising Age, Hollywood Reporter, The Financial Times and dozens of other media outlets. She received a BFA in Theater Production & Scenic Design from the University of Arizona. Listen to Stacy’s podcast, Marketing Mistakes (& How To Avoid Them) at HollywoodBranded.com/podcast. Twitter @StacyJonesHB LinkedIn @StacyJones.

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