LEARN HOW TO CREATE BETTER PARTNERSHIPS
BETWEEN BRANDS + CONTENT PRODUCERS

Interested in learning the ins and outs of making Product Placement + Brand Integration Work?

Access our full-length videos and library of content offerings!

  • Full-Length Training Videos
  • Transcripts
  • Infographics
  • eBook Guides
  • Case Studies
  • Hollywood Branded Surveys
  • MP3 Downloads
  • Animated Videos
  • Additional Educational Material
  • Quizzes & Exams
  • Certifications In Branded Content Marketing
  • Unlock Our Step By Step Product Placement + Brand Integration Marketing Classes...
  • And Even More!

Enroll Now Our Essentials Class Or Advanced Class!

Producers - We Even Have A Class For You



There Is No Course Available - Online Or In The Classroom - With This Much Real-World How-To Experience Made Available!

THIS IS THE MOST COMPREHENSIVE COURSE AVAILABLE ABOUT


HOW TO PARTNER BRANDS WITH PRODUCTIONS

What You'll Learn:

  • How product placement and brand integration works
  • Why productions want to work with brands
  • The best – and most affordable ways – to create branded content marketing strategies
  • How to avoid marketing mistakes and know where the pitfalls may be
  • Identify new marketing channels for your brand (or production!), and what success should look like
  • Identify the components of a well-defined product placement marketing strategy and how it can be turned into a 360 degree marketing campaign benefiting both the brand and production partner.
  • What budgets are needed to create an effective campaign
  • And oh so much more!
 


FEATURES YOU WILL WANT TO TAKE ADVANTAGE OF INCLUDE:
  • Short, easy-to-take-action-on content, with each lesson providing in under 20 minutes exactly how you can master that specific strategy.
  • Bulleted How-To lists for every strategy discussed.
  • Get hours of our updated MP3 audio's with full transcripts.Receive bite size, easy action marketing recaps as downloadable infographics.
  • Receive eBook guides help you put these marketing practices in place for your brand partnerships.
  • Access to detailed case studies to industry best practices & learn what other brands are doing.
  • Every lesson is animated with downloadable slide decks to keep the education interesting and fast paced!
  • Get a massive amount of Full HD video streamed in 1080p.
  • Even more content is coming! We publish new content frequently, and as this course expands in the future you will get all the upgraded content for free.



 

THIS COURSE IS EXCELLENT FOR:

  • Marketers who want to hone their own skills for continued growth.
  • Producers who want to help offset costs, create fee-based partnerships or work with brands to hep broaden consumer awareness of your content.
  • Brand managers or Producers who aren't quite ready to hire an agency to help, but want to jump-start their product placement and brand integration marketing program.
  • Students preparing for jobs after college in the PR, media and creative agency or entertainment industry.
  • Brand marketers who want a solid foundation to truly understand what programs offer the best ROI for their goals, what to budget for, and what to expect in return.
  • Producers who want to understand how to get brands more highly interested in working with their productions.
 

WHAT THE CLASS PROVIDES
This coursework provides knowledge and solutions to address common advertising challenges for brand managers, including how to:

- Stand out in a saturated market
- Increase consumer recall and awareness
- Start social media conversation
- Introduce new products
- Increase sales with a new demographic
- Build brand reputation
- Heighten market share perception
- Drive revenue
- Increase website traffic
- Differentiate from competitors
- Update brand image
- Provide investor interest
- Highlight product quality
- Influence consideration

& so much more...




 

Enrollment Starts From $1,295


WELCOME TO HOLLYWOOD BRANDED’S INFLUENCER & CONTENT MARKETING SCHOOL

Get ready to learn and advance your influencer marketing game!I created these courses specifically for brand marketers, as well as those planning on working for brands and their agencies, to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so.

Over twenty years ago I began my journey in content marketing, first working on product placement partnerships in films and TV shows, then creating more robust branded content partnerships, with brands playing a larger role in third party content, and ultimately leading to helping brands produce and distribute their own branded content, crafting storytelling to share the brand’s messaging to an actively engaged audience.

Along the way, my brand partnership deals with content led to celebrity endorsement partnerships, where I worked with brands to match make them with celebrities who would appear in the brand’s advertising media or as a face in the brand’s retail marketing setting, or even onto the brand packaging itself, to enable the brand to stand out from competition, and leverage that celebrity’s own fan base into becoming more aware of – and interested in – that brand.

Celebrity endorsement brand partnerships led to the current marketing practice of Influencer Marketing, and I and my team at Hollywood Branded have been on the front row of not only watching this industry trend come to life, but playing an active daily role in guiding and working with brands and influencers to create the most beneficial partnerships possible for both parties.

The marketing practice of leveraging influencers to impact their own fan base with content they have created will continue to evolve and grow in the years ahead, as it becomes even more so of a required marketing strategy and brand awareness building block for every brand. All of these forms of influencer marketing – product placement, celebrity endorsement, and social influencers - offer brands a tremendous opportunity to target niche audiences to build awareness, engagement and trust. However, influencer marketing is in general hampered in large part due to the lack of standardized communication practices and pricing strategies, the need to be open to creative decision making, and the inaccurate expectation that influencer marketing will immediately result in sales. This class series will provide you with the foundation to truly know how to make campaigns successful for the brand partner.

Our Influencer & Content Marketing School is for brand owners, marketers and their agencies, and students on the pathway to become marketers, to learn my agency's insider tricks and tips to making influencers and entertainment content marketing work for their own brands. I want to make it easy for you to understand the best marketing practices I've learned from my own years of being in business - and avoid making marketing mistakes that will waste your time, money and overall success of the partnership.

My guarantee to you is that this class series will provide you unparalled insights and strategies to influencer marketing that will take your marketing game to the next level, making you better equipped to deploy these strategies, and make you much more marketable in your current, or future, employment.

When you enroll in Hollywood Branded’s Influencer Marketing School, you will learn the ins and outs of making Influencer and Content Marketing work for your brand. Included in this program are full length videos, each with actionable steps to take for success within the specific strategy being discussed, transcripts, infographics, eBook guides, case studies, survey research on the industry, audio downloads, animated videos, so much more additional educational material. Each topic is accompanied by quizzes to test your knowledge and make sure you have a rock-solid foundation of understanding.

This program even provides you with the pathway to become a certified influencer marketer by Hollywood Branded, a certification process we formally only offered to our agency team members. Please join me and learn from my 20 years of experience as I personally share my insights and advice on influencer marketing best practices for brands, and walk you through how to leverage entertainment content, celebrities and social influencers as a marketing strategy to increase a brand’s overall consumer engagement and, most importantly, brand sales. I am so proud of the course work we have designed for you, and I look forward to helping you learn from Hollywood Branded’s Influencer and Content Marketing School and assisting you in making these strategies work for you!

 

YOUR INSTRUCTOR: STACY JONES

Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles influencer and entertainment marketing consultancy, has over twenty three years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and featured in Forbes, The Wall Street Journal, Advertising Age, and other media outlets.

Learn from her 20 plus years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to better leverage influencers, celebrities and entertainment content partnerships to increase your ability to improve brand partnerships, consumer engagement and sales.


 

Plus Bonus Pack

- Access our tailored influencer marketing quizzes and exercises

- Earn influencer digital badges that can be used to recognize your achievement, from passing the influencer marketing class to completing a training course.

- Enjoy the one-click sharing to social media and professional networking sites like LinkedIn.

- Unlock the monthly group call with Stacy Jones

- Access Hollywood Branded Facebook group exclusive for premium members

- Get a premium license of our upcoming influencer marketing calculator.


Advanced Product Placement Marketing Course | $1795

About Hollywood Branded

Founded in 2007, Hollywood Branded has been at the forefront of influencer marketing. We are influencer and entertainment marketing experts that create opportunities for brands to gain exposure and engagement through the content your desired consumer interacts with. Brand partnerships are created with social influencers, celebrities, television, film, music content and celebrity driven events. Branded content strategies include influencer partnerships, brand integration, product placement, celebrity endorsements and event activation - services which have helped build engagement and awareness for brands like BlackBerry, Bumble, Canadian Club, Crayola, Pilot Pen and White Cloud.

CHOOSE A COURSE THAT FITS YOUR NEEDS

Get ready to take your influencer marketing game to the next level.

  • ESSENTIAL PRODUCT PLACEMENT MARKETING
  • 10 Product Placement How-To Video Classes
  • E-Book
  • Video Transcripts
  • Animated Videos
  • Case Studies
  • Slide Downloads
  • MP3 Audio Downloads
  • Quizzes
  • Exam
  • Receive Certified Product Placement Marketer Badge
  • Sign Up Now | $1,295
  • ADVANCED PRODUCT PLACEMENT MARKETING
  • 8 Product Placement How-To Video Classes
  • E-Book
  • Video Transcripts
  • Animated Videos
  • Case Studies
  • Slide Downloads
  • MP3 Audio Downloads
  • Quizzes
  • Exam
  • Receive Certified Product Placement Marketer Badge
  • Sign Up Now | $1,795
  • PRODUCER'S GUIDE TO PRODUCT PLACEMENT MARKETING
  • 4 Product Placement How-To Video Classes
  • E-Books
  • Video Transcripts
  • Animated Videos
  • Case Studies
  • Slide Downloads
  • MP3 Audio Downloads
  • Quizzes
  • Exam
  • Receive Certified Product Placement Marketer Badge
  • Sign Up Now | $1,995